Bitcoin Miners Are Failing At SEO: Misinformation Wins

I really like this area. However, as with every massive grouping of particular person folks, there are some things that I’ve been discussing that proceed to go ignored by a lot of the area. In terms of collaborating in extremely aggressive arenas it’s these members that see alternative the place waters are undisturbed that can discover success. Particularly when different members select to low cost these methods.

What we shall be discussing listed here are two very primary matters:

  • search engine marketing and Digital Advertising and marketing
  • Use of hedging methods

Bitcoin Miner search engine marketing and Digital Content material Advertising and marketing


That’s ⅔ of the world inhabitants utilizing the web. What’s your major use for the web? Discovering info. How do we discover that info in the present day?


We flip to engines like google. Which search engine specifically? Google.

Google makes up a whopping 78% of all on-line search visitors. When was the final time that you just searched “bitcoin mining” or “hashrate”? — Do your Googles.

The outcomes are abysmal. Frankly embarrassing. Who’re the first “sources” we get by Google for such searches?

  • Investopedia (okay, I assume)
  • Toptal (by no means heard of them)
  • Bankrate (by no means heard of them)
  • Bitcoin[dot]com (crypto alternate wannabe and former BCH shill; not a very good supply)
  • Cointelegraph (bleh)
  • Blockchain[dot]com (puke)
  • Binance Academy (yucky)
  • Forbes (uninformed)
  • Hashrate[dot]no (shut however it’s “crypto” mining so, swing-and-a-miss)
  • CoinDesk (bleh)

Not a single bitcoin miner. Not one. Not on Web page 1 nor Web page 2 – and that’s already 100% deeper than most individuals are keen to go on a Google Search. We don’t even get any of the Bitcoin Mining organizations or establishments that declare to be championing the trade! After we google “oil manufacturing” or “oil & fuel manufacturing” we get a mixture of various establishments that monitor the trade in addition to the firms themselves resembling Aramco. However on the subject of bitcoin mining we provide zero course to the typical web surfer, whether or not that’s the CEO of a potential enterprise or a congressman’s staffer. No marvel no one is knowledgeable, nor desires to be told! We aren’t serving to ourselves in any respect.

BTC Miner Model Consciousness

This poses a large failure by the trade as an entire. If almost 2/3 of the worldwide inhabitants makes use of the web, and 78% of the search visitors is thru Google Search and our outcomes are not directing searchers to bitcoin miners or the trusted establishments.We’re FAILING. Bitcoin miners want to be positioning themselves as the first educators and sources for: what’s bitcoin mining? how does it work? what’s the {hardware} used (ASICs)? how does the subsidy distribution work? what’s SHA-256? and so forth.

By positioning themselves to be the first supply of knowledge for gaining understanding, bitcoin miners stand to ascertain model consciousness by the information-seeking stage of the bitcoin/bitcoin mining rabbithole. Which is an important and influential second in any potential bitcoiner’s journey.


Most significantly, it permits potential shoppers of a bitcoin miner’s companies to achieve understanding and weigh-out the potential advantages of integrating bitcoin mining into their present operations.

Secondarily, it permits for every bitcoin miner (ought to they so select) to supply their very own particular person arguments as to the worth of bitcoin mining, present market occasions, and their companies rendered. Which is basically… gross sales. Hats-off to these of you who recognized that is environment friendly.

Loads of bitcoin miners, each particular person and cooperate, have interaction in exercise on social media platforms like Twitter (it’s not “X” I’ll by no means name it “ex” that’s such a silly identify for a social platform), however they aren’t driving exercise in direction of their very own web sites. It’s a variety of peacocking, which is critical – I get it, however it must be getting directed to their web sites the place their websites act because the trophy instances. Utilizing a Twitter feed as a trophy case simply ends in your prizes getting buried below the algorithm. Not to mention on the opposite social mediums like LinkedIn, Instagram, Snapchat, or TikTok. There are metaphorical TONS of explanation why bitcoin miners need consideration being pushed (by hyperlinks, submit shares, and many others.) in direction of their web sites. And there are 10 instances as many explanation why our miners must be bragging from “right here ‘til Underverse come,” – gold star in case you received that reference.


There’s a complete ecosystem that’s content material advertising and marketing, search engine marketing, and Google Analytics. What’s extra: these methods take time. Time for the algorithms to establish the entire necessary metrics in direction of search engine marketing or digital advert campaigns, to establish issues like: what works (key phrases), what doesn’t work (adverse key phrases), and which demographics are those trying to find our key phrases most. Time to refine methods and approaches to keep away from paying the egregious costs that Google suggests from leap. And time to establish what works and what doesn’t. That means that the longer bitcoin miners ignore this vector, the extra alternative they offer their opponents to ascertain dominion and take their lunch out from beneath them.

Then there’s the matter of our miners’ web sites. Not precisely the prettiest women on the ball, in case you catch my drift. Many are sufficient to get the job carried out, and a few even present a very good quantity of related info. However that’s simply it, they’re sufficient. However on the subject of all issues bitcoin, sufficient just isn’t sufficient. We’re behooved to hunt excellence, in all issues. Every particular person and every bitcoin firm is a consultant of this trade, the group’s members, and of the asset itself.

All people are wired to evaluate the worth of an entity (whether or not it’s a person, a crew, or an organization) by the style by which they current themselves. If we purpose to carry our world to the next customary below bitcoin (hell, who am I kidding – various greater requirements), then we should maintain ourselves to greater requirements as properly. Miners can accomplish a lot by sprucing up their web sites a bit, adjusting hearth with reference to how they make the most of social media, and utilizing the content material of their web sites to maximise search engine visitors. It seems like rather a lot, and it’s, however it isn’t essentially an costly tab. It merely requires people which have taken the time to start to grasp how these video games are performed, after which letting them refine their strategy.

Not taking the time to garner as a lot on-line consideration as doable will hamstring any, and each, bitcoin miner in the long term. Their almost certainly opponents that can take this chance? Their present companions. Extra particularly, the companions which are power producers in the present day, like Exxon, Chevron, Shell, and many others. these gamers have the power era already. As soon as these events decide they’ll mine with no third get together they usually can carry their very own in-house technicians, then present miners will start to lose market share or get acquired. Shedding market share is dropping energy and dropping earnings. Two issues that present miners can’t afford to lose.

Sufficient just isn’t sufficient. Excellence is required.

It is a visitor submit by Mike Hobart. Opinions expressed are totally their very own and don’t essentially mirror these of BTC Inc or Bitcoin Journal.

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