Casio the Latest Japanese Firm to Enter NFT Arena

Supply: Ksenia/Adobe

Japan’s Casio has grow to be the most recent megabrand to take the NFT plunge with the discharge of “Digital” G-Shock tokens based mostly on its fashionable watches.

In a Casio press release, the agency mentioned it was launching the Digital G-Shock line on the Polygon blockchain protocol.

The corporate mentioned it might launch “3D mannequin” G-Shock NFTs later within the yr, however first wished to achieve out to followers of its iconic digital watch.

Casio claims it has offered over 130 million G-Shock watches worldwide following its 1983 debut.

Two recently released Casio G-Shock watches.
Not too long ago launched Casio G-Shock watches. (Supply: CasioUSA/X)

However earlier than debuting the NFT watches, the agency will situation NFT “membership playing cards” that may present house owners with particular entry to “restricted channels.”

The agency mentioned it might situation 15,000 of the NFT “playing cards” starting on September 23, however invited clients with Casio IDs to register their curiosity in claiming a card earlier than the final launch.

“Card” holders can be granted “particular entry” to a spread of recent occasions and meetups, and “take part in co-creation tasks.”

Per Japan’s CoinPost, Hiroshi Takahashi, the CEO of Casio acknowledged that the mission’s goal was to “enhance enhance the presence of the G-Shock model within the digital and Web3 worlds.”

Extra Japanese Corporations Turning to NFTs?

A quick-growing line of Japanese vogue, sportswear, and equipment manufacturers is continuous to pursue NFT-powered enterprise.

Whereas the NFT growth has died down considerably in different markets, Japanese companies have been spurred on by feedback from Prime Minister Fumio Kishida, who has repeatedly talked up NFTs and Web3 as grown engines for the nationwide financial system.

Sportswear titans Asics and Mizuno have already entered the fray, with NFT footwear based mostly on a few of their best-selling traces.

And different companies are additionally eager.

In Could this yr, the airline All Nippon Airways introduced the launch of its personal aircraft-themed NFTs, Impress Watch reported.

Earlier this month, the nation’s high monetary regulator mentioned it was able to ask parliament to ease tax guidelines for home firms.

The foundations have been described as “restrictive” by critics who say Japanese companies are being compelled out of the home market.

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