ENS enters partnership with domain giant GoDaddy to link DNS with .eth names

GoDaddy Inc., a number one area registration and internet hosting firm, has partnered with Ethereum Title Service (ENS) to facilitate connecting conventional domains with blockchain-based .eth names.

The collaboration was introduced in a press release on Feb. 5. It goals to permit the seamless connection of the Area Title System (DNS) with blockchain expertise, enabling over 20 million GoDaddy customers to entry the advantages of ENS infrastructure with out incurring extra prices or requiring technical experience.

Paul Nicks, GoDaddy’s president of domains, mentioned the collaboration is a merger of area and blockchain applied sciences that can permit area customers to discover the latter’s advantages with out extra prices. He added:

“We’re not simply linking domains to blockchain addresses; we’re making a bridge between two generations of web expertise. This collaboration ensures that our customers can take pleasure in one of the best of each worlds with minimal friction.”

The partnership represents an effort to combine Web2 and Web3 ecosystems, benefiting customers throughout each platforms, in line with the press launch.

Bridging Web2 and Web3

ENS, the main naming protocol within the cryptocurrency area, allows customers to switch complicated Ethereum addresses with human-readable names, much like how DNS interprets numeric IP addresses into memorable domains.

The collaboration seeks to merge the reliability of DNS with the innovation of blockchain expertise, simplifying person interactions with internet domains. It additionally addresses limitations comparable to excessive gasoline charges and technical challenges that beforehand deterred area identify linkage to the Ethereum blockchain.

ENS has launched new sensible contracts to facilitate a cost-free course of for DNS to ENS linking, enhancing person management over decentralized identities and simplifying on-line asset administration. The partnership additionally indicators a rising curiosity in merging blockchain with conventional applied sciences, aiming for broader adoption and performance of blockchain in mainstream functions.

ENS founder Nick Johnson mentioned the partnership has the potential to leverage the strengths of each legacy and blockchain applied sciences. Johnson added:

“By eradicating the technical limitations and price considerations, we’re opening up a world of prospects for area homeowners to discover the advantages of blockchain expertise. That is about extra than simply linking domains; it’s about paving the best way for a decentralized, user-centric web”

Authorized dispute

The deal comes amid an ongoing authorized dispute between GoDaddy and ENS, which facilities across the “eth.hyperlink” area.

True Names Ltd., the nonprofit behind ENS, together with Virgil Griffith, filed a lawsuit in opposition to GoDaddy. The lawsuit alleges that GoDaddy violated an settlement to “respect, acknowledge, and defend” the eth.hyperlink area identify. True Names is in search of no less than $75,000 in damages as per the grievance.

In response to the lawsuit filed within the U.S. District Courtroom for the District of Arizona, the eth.hyperlink registration was set to run out on July 26, 2023. Nonetheless, there was a dispute relating to the area’s expiration and subsequent sale.

GoDaddy had indicated that the area identify could be out there for buy once more on September 5, 2022, nevertheless it was bought to a 3rd get together — crypto startup Manifold Finance — earlier than this date.

ENS regained management of the eth.hyperlink area after profitable an injunction in opposition to GoDaddy, showcasing the continued authorized and operational challenges between the 2 companies. Nonetheless, the dispute continues to be ongoing in courtroom.

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