Widespread sports activities model Nike has hinted at the opportunity of launching a group of sneaker-themed non-fungible tokens (NFTs) throughout the widespread recreation Fortnite.
In a June 16 announcement from Nike, it was revealed that the “final Sneakerhunt” would start on June 20, with a video that includes the logos of Fortnite’s Air Max and Nike’s Web3 platform, .Swoosh.
The video additionally confirmed the phrase “Airphoria,” which seems to be the identify of the NFT-related “sneakerhunt” recreation that’s anticipated to be launched.
The video was shared by members of the crypto group on Twitter, with group members additionally being among the many first to note the .Swoosh emblem on the finish of the video.
Whereas particular particulars are restricted, there may be hypothesis locally that Nike might have utilized Fortnite Inventive 2.0 to create the sport.
Fortnite Inventive 2.0 is a instrument that permits customers to create recreation maps of digital islands their belongings from Fortnite.
Nike’s NFT unit has been actively pursuing partnerships within the gaming area, together with an integration of NFTs into video games developed by EA Sports.
Nike’s entry into the NFT gaming area via Fortnite and collaborations with EA Sports activities goals to bridge the hole between trend, gaming, and blockchain whereas fostering additional adoption of Web3.
Nevertheless, the precise video games to include Nike NFTs have but to be confirmed.
The convergence of NFTs and gaming presents new alternatives for engagement and interplay for each conventional manufacturers and corporations within the web3 sector, as avid gamers are enticed with distinctive digital belongings and immersive experiences.
Nike’s .Swoosh platform has skilled important success to this point, with its first sneaker-themed NFT assortment producing over $1 million in gross sales inside simply two days in Might. This outstanding achievement occurred regardless of preliminary technical points encountered in the course of the launch.
“We bumped into an unexpected error that held up the minting course of. This additionally blocked extra purchases,” the .Swoosh staff wrote in a tweet on the primary day of the final for the sneaker NFTs, hinting that the gross sales numbers might have been even higher.
.Swoosh was launched by Nike in November final 12 months, and the corporate mentioned on the time that it might use it to launch digital attire like t-shirts and sneakers for avatars.